Fair Trade vs. Direct Trade | The Lexicon of Sustainability | PBS Food


When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.

The Lexicon of Sustainability’s Know Your Food is a short film series that introduces consumers to key terms and principles that can help them make more informed decisions about the food they eat. Visit http://www.lexiconofsustainability.com to learn more.

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